It seems that Heinz, the market leader of baked beans (Britain’s favourite snack) are getting worried. Despite the company’s slogan, “Beans Means Heinz!”, it seems that Branston have now taken 10% of the market with the launch of their baked beans. I actually tried these myself and the only difference I found was that the sauce tasted a bit more tangy. Apart from that the beans were very similar in both texture and taste. Heinz have now decided to update their baked beans and launch an “improved recipe” variety of the nation’s favourite. They are also considering producing baked beans for supermarket own brands, something they always refused to do in the past.
Whatever brand you choose, beans on toast is still the healthiest meal it’s always been; high in fibre and low in fat. Baked beans also count towards your recommended daily intake of five fruit and vegetables per day. Bon Appetit!