As the credit crunch bites, many British families have been forced to cancel their sunshine holidays abroad and spend the Summer in Britain instead. This is probably one of the main reasons why sales of fake tan have been soaring recently. Many companies, particularly St Tropez, the fake tan brand used by Victoria Beckham are reporting increased sales of at least 20% as many cash-strapped Britons are opting to get a sunshine glow from a bottle rather than going abroad. According to St Tropez, many Britons prefer to treat themselves without breaking the bank. As some of my readers know, having very fair skin, I never tan and just burn if I stay in the sun too long. I try to stay out of the sun as much as possible and remain pale and interesting rather than brown and bronzed! The only time I get a tan is usually when it comes out of a bottle. I have used St Tropez in the past but my current favourite is Johnson’s Holiday Skin body lotion. It gives a nice natural looking tan and is much cheaper than St Tropez. I recommend it.