Monday, October 20, 2008


I love the new Australia Tourism ad currently airing on British tv. Produced by Baz Luhrmann (of Moulin Rouge fame), it features a stressed out British (probably single!) career woman feeling the pressures of work and life! An Aborigine child (her fairy godmother!) appears, drops some fairy dust (or is it Australian sand!) into her hand and as if by magic she is whisked off to Oz, a welcome release from the pressures of work. From the ad, it’s almost like she has arrived in an unspoilt paradise and met the man of her dreams, all at the same time! No doubt it was part of a clever marketing plan by the Australian High Commission as they try to tempt away our talented single women with promises of sun, sand and the chance to find their Mr Right, particularly in South Australia, where we’re told 50.4 per cent of the male population is single compared to 34.7 per cent here. The Australians believe that Britain is full of dissatisfied young, talented British careerwomen who are disillusioned with their menfolk and boast that they can offer them a much better quality of life with many sporty (and no doubt bronzed!) suitors on offer! Oh the wonders of modern marketing! I have to admit the tourism ad definitely sold Australia to me. It looks like a great holiday destination. I'm not sure if I would want to live there though!

Australia has always held a special place in British people’s hearts. Popular Australian soaps like Neighbours and Home and Away have certainly helped to boost Australia’s tourist trade. Rolf Harris, one of Australia’s most famous exports is a popular household name here. As a child, I grew up watching Skippy, the popular show about the bush kangaroo. Australia is now a popular choice of holiday destination for many Brits. In addition an estimated 50,000 Brits choose to make Australia their new home every year. And who can blame them. Many are tempted by the 300 days of sunshine that Australia enjoys every year and see it as a welcome retreat from the cold weather and rising costs of living in England. To see the latest Australia Tourism ad, click on the link shown below:-

Australia Tourism Ad


Sheila said...

Growing up I was always fascinated by Australia and wanted to visit. I guess what attracted me was the sense of possibilities in a harsh environment. Since I've never visited there, I wonder if my perceptions are accurate?

Naomi said...

I've never been to Australia myself Sheila but from what I hear it can be quite a harsh environment, a land of contrasts. My boss has a home there and goes over about two or three times a year.