One of London’s most popular tourist attractions, The London Eye is seeking a new sponsor after British Airways has ended it’s sponsorship after 8 years. It is thought that Richard Branson’s company Virgin Atlantic is now interested in taking over. A spokesman for the company said that British Airway’s loss was their gain and they would be contacting the owners of The London Eye immediately. Situated on the south bank of the Thames, The London Eye has attracted over 27 million visitors since it was launched in the year 2000. Visitors can enjoy breathtaking views of the city from the world’s largest ferris wheel.