British chef Jamie Oliver is encouraging people to grow their own vegetables, particularly if they have young families. Jamie believes that if children can see where vegetables come from, they are more likely to want to eat them. Jamie argues that vegetables can be grown in window boxes or buckets, no matter whatever size of garden you have.
There are also plans for Jamie to star in his own comedy cartoon show aimed at children. The cartoon series has been created by the makers of Wallace and Gromit and will follow the comic exploits of a 10 year old Jamie as he follows his quest to become a great chef. The show is aimed at seven to eleven year olds and it is hoped it will inspire them to think positively about good food.