British boyband Take That are the new face of Marks and Spencer (M & S) menswear. The boys, Gary, Howard, Jason and Mark will be featuring in a new campaign to promote a variety of looks from the store’s Autograph range. The group said: "It’s brilliant to be working with such a strong British brand as M&S and to be the faces for the new autumn Autograph campaign.”
M & S will also be sponsoring Take That’s forthcoming Beautiful World tour. It is hoped that the band will help to boost the fortunes of the store’s menswear range in the same way that Twiggy, Myleene Klass and Laura Bailey successfully promoted the female range.